Course Overview

The British Academy for Training and Development introduces this course to explore the dynamic interplay between international relations and media. It focuses on how international organizations convey their messages and agendas through various media platforms, and how these communications shape global perceptions and policies.

This course will provide participants with a comprehensive understanding of how international relations are influenced and communicated through media, preparing them for roles that require strategic communication skills in a global context.

Who should attend?

• Professionals of international relations, communication and media

• Professionals in international organizations, NGOs, and diplomatic services

• Media professionals and journalists interested in international affairs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Understand the role of media in international relations.

• Analyze strategies used by international organizations in their media communications.

• Explore the impact of media messages on public opinion and international policies.

• Develop skills to critically assess media content related to international affairs.

Course Content

• Foundations of International Relations and Media

o Introduction to International Relations

o Overview of Global Media Landscape

o Theories Connecting Media and International Relations

• Media Strategies of International Organizations

o Communication Strategies in Diplomacy

o Public Relations and Branding for International Bodies

o Case Studies: UN, WHO, NATO, etc.

• Media in Conflict and Peacebuilding

o Role of Media in Conflict Escalation and Resolution

o Peace Journalism and Its Principles

o Media's Role in Humanitarian Crises and Response

• Digital Media and International Relations

o Social Media's Impact on Diplomacy and Global Narratives

o Digital Diplomacy: Case Studies

• Analyzing Media Messages in International Relations

o Critical Analysis of News Reporting on International Affairs

o Bias, Propaganda, and Censorship in International News

o Workshop: Deconstructing Media Narratives

• Media Ethics and International Reporting

o Principles of Ethical Journalism in an International Context

o Challenges in Reporting from Conflict Zones and Authoritarian Regimes

o Case Studies on Ethical Dilemmas in International Reporting

• Propaganda, Persuasion, and Soft Power in Media

o Theories and Methods of Propaganda in International Relations

o Media as a Tool of Soft Power and Public Diplomacy

o Analysis of State-Controlled Media and its Global Influence